{"product_id":"2940046094046","title":"Art of the BIZNOVEL","description":"\u003cp\u003eJeff Cox has been called \"a master of conveying business concepts through … story.\" His biznovels – business novels and novelllas – have sold millions of copies worldwide. Several, such as \"The Goal\" and \"Zapp,\" both of which he coauthored, are said to be business classics. Here, in \"Art of the Biznovel,\" he reveals how to write, publish, and market a story-based business book. It covers the entire process and includes …\u003c\/p\u003e\u003cp\u003eWhy write fiction about serious business?\u003cbr\u003eCreating a true, non-fiction story.\u003cbr\u003eHow to find a writer.\u003cbr\u003eStructuring the coauthor agreement.\u003cbr\u003eCopyright issues.\u003cbr\u003eDeveloping your \"pitch.\"\u003cbr\u003eThe choice of styles.\u003cbr\u003eStory types and how they apply to business.\u003cbr\u003eCrafting the plot.\u003cbr\u003eHow writers work.\u003cbr\u003eKeys to publishing success.\u003cbr\u003eIndie vs. mainstream publishing.\u003cbr\u003ePublishing and marketing strategy.\u003cbr\u003eShould you hire a publicist?\u003cbr\u003eAnd the formula for selling millions of copies.\u003cbr\u003e(Yes, really. The five key steps to selling millions.)\u003c\/p\u003e\u003cp\u003eThis guide distills decades of writing and publishing experience into an easy-to-read, yet no-nonsense short book that covers it all.\u003c\/p\u003e","brand":"Jeff Cox","offers":[{"title":"Default Title","offer_id":47072375898352,"sku":"2940046094046","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046094046_p0.jpg?v=1763998746","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046094046","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}