{"product_id":"2940046130621","title":"Making Rain with Events: Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing","description":"\u003cp\u003e“Every marketing executive who invests in events as part of their\u003cbr\u003emarketing mix should do themselves a favor and read this book.”\u003cbr\u003e—Joe Pulizzi, Founder of the Content Marketing Institute,\u003cbr\u003eand Host of Content Marketing World\u003c\/p\u003e\u003cp\u003eScott Ingram of Certain has brought together some of the top ideas,\u003cbr\u003eand best practices from a team of modern marketing experts.\u003cbr\u003eLearn how to create an integrated event marketing strategy where\u003cbr\u003ethe results look like 1+1+1=10\u003c\/p\u003e\u003cp\u003eALLISON SAGET, AUTHOR OF THE EVENT MARKETING HANDBOOK\u003cbr\u003eGet beyond event logistics and get revenue results\u003cbr\u003eMATT HEINZ, HEINZ MARKETING\u003cbr\u003eConnect your content marketing and event marketing strategies\u003cbr\u003eTHOM SINGER, THE CONFERENCE CATALYST\u003cbr\u003eSet the tone for connecting\u003cbr\u003eMARK ORGAN, INFLUITIVE\u003cbr\u003eMobilize your advocates\u003cbr\u003eTIM HAYDEN, TTH STRATEGY\u003cbr\u003eLeverage events as “mobile moments”\u003cbr\u003eFRANNIE DANZINGER, BIZO\u003cbr\u003eGet more value from sponsors, and win when you’re the sponsor\u003cbr\u003eSHAWN LACAGNINA, SKYLINE\u003cbr\u003eMaximize your trade show investments\u003cbr\u003eANITA COVELLI (WEHNERT), READYTALK\u003cbr\u003eIncorporate webinars into your event marketing mix\u003cbr\u003eBRIAN KARDON, LATTICE ENGINES\u003cbr\u003eImprove event results with predictive marketing\u003cbr\u003eDEBBIE QAQISH, THE PEDOWITZ GROUP\u003cbr\u003eUnderstand your event marketing maturity\u003cbr\u003eand how to get to the next level\u003c\/p\u003e","brand":"Scott Ingram","offers":[{"title":"Default Title","offer_id":47108527980784,"sku":"2940046130621","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046130621_p0.jpg?v=1763983363","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046130621","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}