{"product_id":"2940046202571","title":"How to Increase Retail Sales: Workbook","description":"\u003cp\u003eWhy should you read this book when there are literally thousands of books on the market about increasing retail sales?\u003c\/p\u003e\u003cp\u003eIf you were to ask sacked Tesco CEO Philip Clarke this question, his response would be, if he knew what is written in this book, he will still have a job.\u003c\/p\u003e\u003cp\u003ePicture this right…\u003c\/p\u003e\u003cp\u003eWhen he took over Tesco, the retailer was the second most profitable retailer in the world and the fourth most profitable business in the UK.\u003c\/p\u003e\u003cp\u003eAt the end of his three years reign, Tesco’s market share shrunk to 28.9% while in the same period, Aldi doubled in size to 4.7% and Lidl increased its market share from 2.5% to 3.6%.\u003c\/p\u003e\u003cp\u003eSo, what did Tesco do wrong under Mr. Clarke’s stewardship that Aldi and Lidl got right?\u003c\/p\u003e\u003cp\u003eOnce upon a time, Marks \u0026amp; Spencer was the biggest dog in the UK’s fashion kennel.\u003c\/p\u003e\u003cp\u003eCurrently, Marks \u0026amp; Spencer is struggling while it embattled CEO cling on despite repeated calls for his head.\u003c\/p\u003e\u003cp\u003eWhat took Marks \u0026amp; Spencer from a retail phenomenon to a basket case?\u003c\/p\u003e\u003cp\u003eLingerie retailer La Senza has gone bust for the second time in two and the half years.\u003c\/p\u003e\u003cp\u003eTheir CEO blamed difficult trading conditions. Is Victoria Secret trading in different trading conditions to that of La Senza?\u003c\/p\u003e\u003cp\u003eThese are some of the questions answered in this workbook.\u003c\/p\u003e\u003cp\u003eHarrods is not the favourite shopping place for the rich and famous just by accident.\u003c\/p\u003e\u003cp\u003eRicher Sound does not have the highest sales per m2 than any retailer in the world by default.\u003c\/p\u003e\u003cp\u003eNext retail profit did not surpass Marks \u0026amp; Spencer by luck.\u003c\/p\u003e\u003cp\u003eNeither is Holland \u0026amp; Barrett, the second most profitable business in the UK, by divine intervention.\u003c\/p\u003e\u003cp\u003eThose retailers deliberately engineered their success.\u003c\/p\u003e\u003cp\u003eThe strategies and tactics used by those successful retailers can be replicated by any other retailer to increase their store sales.\u003c\/p\u003e\u003cp\u003eFor example, Sir Terry Leahy’s transformation of Tesco into the second most profitable retailer in the world was deliberately designed from the very first day he took over Tesco.\u003c\/p\u003e\u003cp\u003eThere is a direct correlation between Richer Sound’s knowledgeable staff and its highest sales per m2.\u003c\/p\u003e\u003cp\u003eMarks \u0026amp; Spencer’s current woe is directly linked to the fact that its clothing lines look as they were designed by blind fashion designers.\u003c\/p\u003e\u003cp\u003eYou will think La Senza’s lingerie were designed by ten people with different multiple personality disorder.\u003c\/p\u003e\u003cp\u003eThere is a formula for retail success and\/or failure.\u003c\/p\u003e\u003cp\u003eThat formula is what you will learn after reading ‘How to Increase Retail Sales, with Store Design, Visual Merchandising Display \u0026amp; Retail Loss Prevention’ workbook.\u003c\/p\u003e\u003cp\u003eWhat I learnt from studying the most successful retailers is, there are three fundamental questions requiring answer by retailers in order to increase sales:\u003cbr\u003eWho are we selling to?\u003cbr\u003eWhat are we selling to them?\u003cbr\u003eHow are we selling to them?\u003c\/p\u003e\u003cp\u003eWhy are those three questions imperative to increasing retail sales?\u003c\/p\u003e\u003cp\u003eIncreasing retail sales requires:\u003cbr\u003eA beautiful store design\u003cbr\u003eAn attractive visual merchandise display\u003cbr\u003eAn effective loss prevention strategy\u003cbr\u003eYou cannot design a beautiful retail store, neither create an attractive visual merchandising display without first identifying who you are designing the store or creating the display for.\u003c\/p\u003e\u003cp\u003eAnd to increase sales without stemming profit draining activities is false economy.\u003c\/p\u003e\u003cp\u003eIn ‘How to Increase Retail Sales’ workbook, I walk you through the process of:\u003cbr\u003eDesigning a beautiful retail store\u003cbr\u003eCreating an attractive visual merchandising display\u003cbr\u003eCreating an effective retail loss prevention strategy that reduces your shrinkage by 84% resulting in 51% profit increase\u003c\/p\u003e\u003cp\u003eYou will learn how to:\u003cbr\u003eAttract customers\u003cbr\u003eRetain them for long in the store\u003cbr\u003ePersuade them to buy\u003cbr\u003eTrigger repeat purchase\u003c\/p\u003e","brand":"Romeo Richards","offers":[{"title":"Default Title","offer_id":47122130010352,"sku":"2940046202571","price":19.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046202571_p0.jpg?v=1769891265","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046202571","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}