{"product_id":"2940046379723","title":"Copywriting and the Unique Selling Proposition","description":"\u003cp\u003eFor the intermediate to advanced advertising copywriter. These techniques are controversial.\u003cbr\u003eA step by step guide in writing an effective ad written by a lifelong copywriter. Mike Swedenberg was trained at the School of Visual Arts and has 42 years in advertising, copywriting, fine arts, sales and marketing.\u003cbr\u003eTopics include:\u003cbr\u003eWhat is Copywriting\u003cbr\u003eDuties of a Copywriter\u003cbr\u003eInstitutional Advertising\u003cbr\u003eAdvertising is Like Sales, Everyone Thinks They Can Do it\u003cbr\u003eUnique Selling Proposition\u003cbr\u003eMe Too Products\u003cbr\u003eFeature vs Benefits\u003cbr\u003eThe Parts of an Ad\u003cbr\u003eWriting A Headline\u003cbr\u003eSubheads\u003cbr\u003eWriting Bodycopy\u003cbr\u003eTaglines\u003c\/p\u003e","brand":"Mike Swedenberg","offers":[{"title":"Default Title","offer_id":47075166355696,"sku":"2940046379723","price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046379723_p0.jpg?v=1763691329","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046379723","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}