{"product_id":"2940046559156","title":"Self Published: DIY Online Marketing for Book Authors","description":"\u003cp\u003eThis eBook is about Do It Yourself Online Marketing for book authors and writers. The buzz word today for book authors seeking to succeed is the author platform.\u003c\/p\u003e\u003cp\u003eThis is true for traditional publishing, self-publishing or indie publishing. In today’s new marketing environment, online marketing is the foundation of any successful author platform.\u003c\/p\u003e\u003cp\u003eWhat is an author’s platform? An author’s platform is the author’s audience or potential audience and the connection with the author. An author creates a platform through marketing or branding. Authors use marketing techniques, publicity, public relations and so on to establish a following of people who recognize authors and will buy their books or will consider them and will spread the reputation of a book around within their reader community.\u003c\/p\u003e\u003cp\u003eThe most effective way for you as an author to meet your audience and create buzz about yourself and your books is online and online starts with a website. You can do most of your online marketing yourself. You can even do it all, starting with the creation of a website.\u003c\/p\u003e","brand":"Gregory Wood","offers":[{"title":"Default Title","offer_id":47072463651056,"sku":"2940046559156","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046559156_p0.jpg?v=1764002252","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046559156","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}