{"product_id":"2940046645538","title":"Medical Practice Marketing For Dummies","description":"\u003cp\u003eMarketing is a process rather than an event. To be successful, efficient and cost-conscious, developing a marketing plan is a necessary and critical element of a medical practice’s overall strategic process. The marketing plan will serve as a road map to guide your internal and external activities, define your goals and detail your planned strategies and tactics for a twelve month period.\u003c\/p\u003e\u003cp\u003eIn \"Medical Practice Marketing for Dummies\" what you will find is a proven and practical approach for medical practices to honestly evaluate their current marketing situation and to develop and implement a comprehensive process to help increase their visibility in the community, differentiate themselves versus competitive providers and, ultimately, grow their revenue.\u003c\/p\u003e\u003cp\u003eThis is not a report that discusses the 7 P’s of marketing or the theory behind developing a plan. More than anything, this is a “how to” guide to help you plan and organize so that you can effectively market.\u003c\/p\u003e\u003cp\u003e\"Medical Practice Marketing for Dummies\" will provide a simple blueprint on how to conduct an internal marketing assessment of your practice and develop a marketing plan. Specific examples of each of the plan elements, along with a sample marketing plan, are provided to guide you through the development process.\u003c\/p\u003e","brand":"Bob Healy","offers":[{"title":"Default Title","offer_id":47110965035248,"sku":"2940046645538","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940046645538_p0.jpg?v=1763696416","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940046645538","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}