{"product_id":"2940148255734","title":"Decide One Thing: The One Thing EVERY Executive Team Must Decide","description":"One Big Idea\u003cbr\u003e\u003cbr\u003eOrganizations have to be good at lots of things, but the way to win is to become differentiatingly great at One Thing. The one thing every executive team must decide is, “What is your One Thing?”\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFour Typical Responses\u003cbr\u003e\u003cbr\u003eBased on our experience, we know that the Decide One Thing concept will get four different responses.\u003cbr\u003e\u003cbr\u003eSome organizations will categorically reject the idea that they need to become great at One Thing.\u003cbr\u003e\u003cbr\u003eSome will think it is cool, but get distracted by the next cool idea or fad that comes along.    \u003cbr\u003e\u003cbr\u003eSome will embrace the concept for a time, but give up because implementing it is too hard.\u003cbr\u003e\u003cbr\u003eA few executive teams will fully commit to the Decide One Thing. Align Everything. Win! model.  These organizations will generate incredible results – 30, 60 or 100 times their investment.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eSo, which of the four responses will you have?","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47078924714224,"sku":"2940148255734","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148255734_p0.jpg?v=1763700857","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148255734","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}