{"product_id":"2940148393016","title":"eBook about Customer Relationship Mastery - How to Calculate Customer Lifetime Value","description":"Good Customer Relationship – Why is it Important?\u003cbr\u003e\u003cbr\u003eIt is said nowadays that whether one buys a cup of coffee, a holiday, a house or a car the decision of purchasing has to be emotional. More importantly it is a crucial factor in customer retention and loyalty. Customer satisfaction is the underpinning factor in customer experience. Customer should feel good in doing business with the product or the service provider. \u003cbr\u003e\u003cbr\u003eWhile purchasing rationality, reflection, judgment of pros and cons do play a part but it has to have an emotional side to it. One’s gut feeling, intuition, sense and interaction plays a significant role in buying. \u003cbr\u003eIn every single encounter what the customer feels or doesn’t feel is directly related with the service provider’s managerial capability and handling of customer expectations. Customer experience doesn’t end in keeping a smiley face or having a soft tone while communicating with an irate customer.\u003cbr\u003e\u003cbr\u003eIt must make the customer whoever they are feel the most important person at that time through operation, transaction and behavior. Addressing a fickle customer who is like “I want it now and can’t wait” and their emotions is not easy and cannot be handled by an individual manager. Reaching this emotional goal requires an entire company’s effort which should exceed beyond product quality and protocols. \u003cbr\u003e\u003cbr\u003eBefore a service provider can decide the best way to achieve this customer satisfaction must decide what exact reaction they want to create every time an encounter occurs. It can be said that customer satisfaction survey and market research can provide the data for that. But sadly enough, these kind of data do not help much, and especially at an emotional level. \u003cbr\u003e\u003cbr\u003eTable of Contents\u003cbr\u003e\u003cbr\u003eGood Customer Relationship – Why is it Important?                                                             \u003cbr\u003eUnderstanding Your Customers                                                                                                  \u003cbr\u003eHow to Calculate Customer Lifetime Value                                                                               \u003cbr\u003eHow to Keep Your Customers Happy?                                                                                     \u003cbr\u003eHow to Get Your Customers to Say ‘Wow!’                                                                             \u003cbr\u003eProven Methods of Customer Retention                                                                                  \u003cbr\u003eThe Art of Customer Follow-up                                                                                                  \u003cbr\u003eLoyalty Marketing Program                                                                                                         \u003cbr\u003ePromotional Items to Enhance Customer Relations                                                             \u003cbr\u003eHandling Customer Complaints                                                                                                 \u003cbr\u003eHow to Deal with Difficult Customers                                                                                       \u003cbr\u003eIntroducing the Seven Deadly Sins of Customer Service                                                  \u003cbr\u003eDetachment                                                                                                                                \u003cbr\u003eInhospitality                                                                                                                                 \u003cbr\u003eRudeness                                                                                                                                    \u003cbr\u003eAttitude                                                                                                                                        \u003cbr\u003eIgnorance                                                                                                                                    \u003cbr\u003eInaccessibility                                                                                                                             \u003cbr\u003eInvalidation                                                                                                                                 \u003cbr\u003eCustomer Relationship Management (CRM) Software –The Benefits                            \u003cbr\u003eChoosing a CRM Program                                                                                                         \u003cbr\u003eCustomer Service over the Phone       \u003cbr\u003e\u003cbr\u003e","brand":"Lian","offers":[{"title":"Default Title","offer_id":47067798896880,"sku":"2940148393016","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148393016_p0.jpg?v=1763702338","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148393016","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}