{"product_id":"2940148429616","title":"VIDEO RULES. How to think about how to shoot.","description":"As the Video Age returns us to our tribal roots as storytellers, artists and performers, it's time to re-think what we have to say and learn to say it with a camera.\u003cbr\u003e\u003cbr\u003eVeteran cameraman and producer Dave Lent distills 40 years of accumulated know-how--shooting news, documentaries, sports, business and entertainment--into a set of fun-to-read, easy-to-grasp principles. While Dave never met a camera he didn't like, he learned early and often that the power of video--to inform, entertain, and inspire--flows not from the\u003cbr\u003ecamera, but from the craft--the fine-tuning of a viewer's perceptions. \u003cbr\u003e\u003cbr\u003eWhether you're an aspiring filmmaker, seasoned professional or the home\/office \u003cbr\u003epaparazzi, VIDEO RULES will dramatically shorten your learning curve, showing you how to...\u003cbr\u003e\u003cbr\u003eCOMPOSE IRRESISTIBLE IMAGES\u003cbr\u003eHARNESS THE EMOTIONAL FORCE OF AUDIO\u003cbr\u003eGET INTERVIEW SUBJECTS TO SPEAK IN COMPLETE SENTENCES\u003cbr\u003ePREPARE FOR A WAR ZONE (and live to tell the story)\u003cbr\u003eGROW A BULLETPROOF CAREER\u003cbr\u003e\u003cbr\u003e\"This book will make everybody want to shoot.\" Amy Marash, veteran news and documentary camerawoman","brand":"Burgess-Lent Media","offers":[{"title":"Default Title","offer_id":47084224708848,"sku":"2940148429616","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148429616_p0.jpg?v=1763702847","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148429616","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}