{"product_id":"2940148470021","title":"Cell Phone Banking Adoption in South Africa","description":"Despite the exponential growth in cell phone usage in South Africa, from 13 million\u003cbr\u003esubscribers in 2002 to at least 49 million subscribers today, uptake of cell phone banking in\u003cbr\u003ethe same period lags. Utilising Rogers’ innovation adoption framework, this research\u003cbr\u003eexamines banking consumers’ perceptions of cell phone banking attributes, and how these\u003cbr\u003emay affect adoption. A survey of 124 cell phone users from Gauteng, Mpumalanga, and\u003cbr\u003eLimpopo Provinces participated in the study. Results indicate an improvement in cell phone\u003cbr\u003ebanking uptake compared to past years. Perceptions of risk and security concerns appear to\u003cbr\u003eslow the adoption rate. While banking institutions have done a lot in launching cell phone\u003cbr\u003ebanking, focussing attention on in-house promotion and customer demonstrations of cell\u003cbr\u003ephone banking may further improve adoption rate.","brand":"ReadCycle","offers":[{"title":"Default Title","offer_id":47067837104368,"sku":"2940148470021","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148470021_p0.jpg?v=1763709872","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148470021","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}