{"product_id":"2940148642077","title":"A Phenomenographic Approach for Exploring Conceptions of Learning Marketing among Undergraduate Students","description":"This paper describes ongoing research investigating students' conceptions of learning\u003cbr\u003emarketing. This empirical study was conducted using a phenomenographic approach to\u003cbr\u003eanalyze data from individual semi structured interviews with twenty-four Taiwanese\u003cbr\u003euniversity students. The six categories of conceptions of learning marketing were identified,\u003cbr\u003eincluding learning marketing as 'memorizing,' 'testing,' 'applying,' 'gaining higher status,'\u003cbr\u003e'understanding' and 'seeing in a new way.' In contrast with other learning domains, the results\u003cbr\u003eillustrate that 'applying' was conceptualized as the major feature of learning marketing for all\u003cbr\u003einterviewed students. Moreover, most of the students consider 'applying' and 'understanding'\u003cbr\u003eto be closely related when learning marketing.","brand":"ReadCycle","offers":[{"title":"Default Title","offer_id":47111407894768,"sku":"2940148642077","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148642077_p0.jpg?v=1763705697","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148642077","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}