{"product_id":"2940148653240","title":"Public Relations","description":"***** WAGmob: Over One million paying customer *****\u003cbr\u003e\u003cbr\u003eWAGmob brings you Simple 'n Easy, on-the-go learning book for \"Public Relations\". \u003cbr\u003e\u003cbr\u003eThe book provides: \u003cbr\u003e\u003cbr\u003eSnack sized chapters for easy learning. \u003cbr\u003e\u003cbr\u003eDesigned for both students and adults. \u003cbr\u003e\u003cbr\u003eThis book provides a quick summary of essential concepts in Public Relations by following snack sized chapters: \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIntroduction,\u003cbr\u003e• Introduction to Public Relations\u003cbr\u003e• What is PR?\u003cbr\u003e• The PR Process\u003cbr\u003e• Examples of Public Relations\u003cbr\u003e• History of Public Relations\u003cbr\u003e• What can Public Relations do?\u003cbr\u003e• What can't Public Relations do?\u003cbr\u003e\u003cbr\u003eObjectives of PR,\u003cbr\u003e• Objectives of PR\u003cbr\u003e• Human Relations\u003cbr\u003e• Empathy\u003cbr\u003e• Persuasion\u003cbr\u003e• Dialogue\u003cbr\u003e• Information\u003cbr\u003e• Discouraging Misinformation\u003cbr\u003e• Suggestions and Complaints\u003cbr\u003e• Stimulating Demand\u003cbr\u003e• Better Relations\u003cbr\u003e• Creating Interest\u003cbr\u003e• Understanding\u003cbr\u003e• Providing Product Information\u003cbr\u003e• Reinforcing a Brand\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eFunctions and Principles of PR,\u003cbr\u003e• Functions of Public Relations\u003cbr\u003e• Community Relations\u003cbr\u003e• Employee Relation\u003cbr\u003e• Political and Government Relations\u003cbr\u003e• Financial Relations\u003cbr\u003e• Media Relations\u003cbr\u003e• Product Public Relations\u003cbr\u003e• Crisis Communications\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePR Process,\u003cbr\u003e• Public Relations Process\u003cbr\u003e• The PR Process\u003cbr\u003e• Description of PR Steps\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMediums for PR Operations,\u003cbr\u003e• PR Tools\u003cbr\u003e• Outdoor Media\u003cbr\u003e• Print Media\u003cbr\u003e• Press Releases\u003cbr\u003e• Interviews and Features\u003cbr\u003e• Brochures\u003cbr\u003e• Employee Publications\u003cbr\u003e• Corporate Advertising\u003cbr\u003e• Internet\u003cbr\u003e• Special Events\u003cbr\u003e• Oral Communication\u003cbr\u003e• Other PR tools\u003cbr\u003e\u003cbr\u003eScope and Development\u003cbr\u003e• Scope of PR\u003cbr\u003e• Developing a PR Plan\u003cbr\u003e• Description of PR Plan Attributes\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eAdvantages of PR,\u003cbr\u003e• Advantages of PR\u003cbr\u003e• Universality of the subject\u003cbr\u003e• Multi-Disciplinary subject\u003cbr\u003e• Development of varied media\u003cbr\u003e• Political environment\u003cbr\u003e• Social responsibility\u003cbr\u003e• Communication gap\u003cbr\u003e• Credibility\u003cbr\u003e• Cost\u003cbr\u003e• Avoidance of clutter\u003cbr\u003e• Lead generation\u003cbr\u003e• Ability to reach specific groups\u003cbr\u003e• Image building\u003cbr\u003e• Increase in aspiration level of employees\u003cbr\u003e• Appealing power and responses\u003cbr\u003e\u003cbr\u003eDisadvantages of PR,\u003cbr\u003e• Disadvantages of Public Relations\u003cbr\u003e\u003cbr\u003ePublic Relations Officer,\u003cbr\u003e• Who is a PRO?\u003cbr\u003e• Tasks of PRO\u003cbr\u003e• Preferred Qualities of a PRO\u003cbr\u003e• Three Roles\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePR Myths,\u003cbr\u003e• PR Myths\u003cbr\u003e\u003cbr\u003eAbout WAGmob books:\u003cbr\u003e1) A companion book for on-the-go, bite-sized learning.\u003cbr\u003e2) Offers value for money (a lifetime of free updates).\u003cbr\u003e3) Over One million paying customers from 175+ countries.\u003cbr\u003e\u003cbr\u003eWAGmob Vision : Simple 'n easy books for a lifetime of on-the-go learning.\u003cbr\u003e\u003cbr\u003eVisit us : www.wagmob.com\u003cbr\u003e\u003cbr\u003ePlease write to us at Team (at)wagmob.com\u003cbr\u003eWe would love to improve this book","brand":"WAGmob","offers":[{"title":"Default Title","offer_id":47079251181808,"sku":"2940148653240","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148653240_p0.jpg?v=1763705881","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148653240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}