{"product_id":"2940148730729","title":"Mass Media Marketing","description":"*****  WAGmob: Over One million Paying Customers *****\u003cbr\u003e\u003cbr\u003eWAGmob brings you, Simple 'n Easy, on-the-go learning ebook for \"Mass Media Marketing\".\u003cbr\u003e\u003cbr\u003eThe ebook provides:\u003cbr\u003e\u003cbr\u003eSnack sized chapters for easy learning.\u003cbr\u003e\u003cbr\u003eDesigned for both students and adults.\u003cbr\u003e\u003cbr\u003eThis ebook provides a quick summary of essential concepts in Mass Media Marketing by following snack sized chapters:\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMarketing:\u003cbr\u003e\u003cbr\u003e•      Marketing\u003cbr\u003e•      History of Marketing\u003cbr\u003e•      Periodization in Marketing\u003cbr\u003e•      Importance of Marketing\u003cbr\u003e•      The Societal Marketing Concept\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Communication:\u003cbr\u003e\u003cbr\u003e•      Mass Communication\u003cbr\u003e•      Field of study\u003cbr\u003e•      Major Theories\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Marketing:\u003cbr\u003e\u003cbr\u003e•      Mass Marketing\u003cbr\u003e•      Background\u003cbr\u003e•      Shotgun Approach\u003cbr\u003e•      Strategy\u003cbr\u003e•      Use and Products Sold\u003cbr\u003e•      Questions of Quality\u003cbr\u003e•      Benefits of Mass Marketing\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Media:\u003cbr\u003e\u003cbr\u003e•      Mass Media\u003cbr\u003e•      History of Mass Media\u003cbr\u003e•      Emergence of Mass Media\u003cbr\u003e•      Evolution of Mass Media in the 20th Century\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Media Characteristics:\u003cbr\u003e\u003cbr\u003e•      Mass Media\u003cbr\u003e•      Characteristics\u003cbr\u003e•      Mass vs. Mainstream\u003cbr\u003e•      Mass vs. Local\u003cbr\u003e•      Strengths\u003cbr\u003e•      Weaknesses\u003cbr\u003e•      Purpose\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Media and Marketing Relationship:\u003cbr\u003e\u003cbr\u003e•      Mass Media and Marketing Relationship\u003cbr\u003e•      Marketing Engagement\u003cbr\u003e•      Mass Media\u003cbr\u003e•      The Pros, the Cons, and the In-Betweens\u003cbr\u003e•      Key Takeaways\u003cbr\u003e•      Mass Media and Marketing Relationship Examples\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMass Media Forms:\u003cbr\u003e\u003cbr\u003e•      Mass Media Forms\u003cbr\u003e•      Print Media\u003cbr\u003e•      Radio\u003cbr\u003e•      Television\u003cbr\u003e•      Internet\u003cbr\u003e•      Mobile\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eBenefits and Limitations of Mass Media:\u003cbr\u003e\u003cbr\u003e•      Benefits of Mass Media\u003cbr\u003e•      Limitations of Mass Media\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eMedia Economics and Global Marketplace:\u003cbr\u003e\u003cbr\u003e•      The Structure of the Media Industry\u003cbr\u003e•      The Performance of Media Organizations\u003cbr\u003e•      Global Markets and Specialization\u003cbr\u003e\u003cbr\u003eAbout WAGmob ebooks:\u003cbr\u003e\u003cbr\u003e1) A companion ebook for on-the-go, bite-sized learning.\u003cbr\u003e2) Offers value for money (a lifetime of free updates).\u003cbr\u003e3) Over One million paying customers from 175+ countries.\u003cbr\u003e\u003cbr\u003eWAGmob Vision : Simple 'n easy ebooks for a lifetime of on-the-go learning\u003cbr\u003e\u003cbr\u003eVisit us      : www.wagmob.com\u003cbr\u003e\u003cbr\u003ePlease write to us at Team (at)WAGmob.com. We would love to improve this ebook.\u003cbr\u003e","brand":"WAGmob","offers":[{"title":"Default Title","offer_id":47067956936944,"sku":"2940148730729","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148730729_p0.jpg?v=1763707923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148730729","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}