{"product_id":"2940148731986","title":"The First Rule of Selling: How StorageMart Led an Industry out of the Recession","description":"rates for rental inquiries had decreased -- and a lot of those inquiries came from people facing foreclosure or eviction.\u003cbr\u003eUnlike so many businesses, StorageMart survived the crash . . . and thrived. What happened? StorageMart developed a sales culture that enabled it to sell to more people, keep its current customers longer, and generate more revenue per customer. In The First Rule of Selling, Tron Jordheim shares the secrets of a good sales culture:\u003cbr\u003e\u003cbr\u003eRecruiting people with skill and initiative\u003cbr\u003eProviding your sales staff with the resources they need\u003cbr\u003eMaking good use of scripts\u003cbr\u003eGetting inside your customers' minds\u003cbr\u003e. . . and much more!\u003cbr\u003eIf you love a good business story, you need to read this book. The First Rule of Selling will work for you too.\u003cbr\u003e\u003cbr\u003e","brand":"Wheatmark","offers":[{"title":"Default Title","offer_id":47075392913648,"sku":"2940148731986","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148731986_p0.jpg?v=1763707592","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148731986","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}