{"product_id":"2940148859710","title":"Behavior Coding Report of 2010 Census Coverage Measurement Person Interviews","description":"The purpose of this behavior coding study is to determine how interviewers ask questions as well \u003cbr\u003eas how well respondents answer them during the 2010 Census Coverage Measurement Person \u003cbr\u003eInterview. These results can provide insights on how to improve survey questions, administrative \u003cbr\u003eprocedures, and training of interviewers for future operations in preparation for the 2020 Census. \u003cbr\u003eThe 2010 Census Coverage Measurement Person Interview is part of an independent survey \u003cbr\u003eoperation that measures the accuracy of the within household coverage of the census. For the \u003cbr\u003e2010 Census, temporary interviewers conducted face-to-face interviews via Computer Assisted \u003cbr\u003ePersonal Interviewing instrument. The 2010 Census Coverage Measurement Person Interview \u003cbr\u003eprotocol also included an Information Sheet that interviewers handed to respondents for use \u003cbr\u003eduring the interview (see Appendix 1). Respondents could keep this sheet. \u003cbr\u003eBehavior coding is a survey research method for systematically analyzing interactions between \u003cbr\u003einterviewers and respondents. Thismethod involves the application of a set of uniform codes to \u003cbr\u003einterviewer and respondent verbal behavior. Examples of codes applied to interviewer behaviors \u003cbr\u003einclude reading the question as worded, making a major change tothe question, and skipping the \u003cbr\u003equestion entirely. Respondent behaviors include providing an answer that matches one of the \u003cbr\u003eresponse options, asking for clarification, and giving an answer thatis not easily mapped on to \u003cbr\u003ethe response options, among others. High rates ofnon-ideal behaviors (such as interviewers \u003cbr\u003echanging question wording or respondents providing answers that do not match response \u003cbr\u003eoptions) can indicate problems with specific questions. For example, if a particular question is \u003cbr\u003eassociated with high rates of major changes, especially if interviewers administer other survey \u003cbr\u003equestions as written, it suggests that there may be issues with that question. Behavior coding can \u003cbr\u003ealso identify problems with interviewer performance. For example, if the majority of questions \u003cbr\u003eare not read as worded, it can suggest a needfor additional training or supervision if a \u003cbr\u003estandardized interview is to be achieved.","brand":"ReadCycle","offers":[{"title":"Default Title","offer_id":47148957696240,"sku":"2940148859710","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148859710_p0.jpg?v=1763708883","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148859710","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}