{"product_id":"2940148873990","title":"Brand Be Nimble","description":"This book unites the worlds of bootstrap start-ups and Fortune 500 brands to usher in a new era of brand innovation. Big brands must grow to survive, but that's an elusive goal. Start-up brands must be agile and lean to thrive and have many lessons to teach. This book will empower you to simplify the often-daunting specter of growing a brand so you can enjoy the thrill of innovation.\u003cbr\u003e\u003cbr\u003eBRAND BE NIMBLE contains 12 principles that are used every day in 'garages' around the world - from tech start-ups to burgeoning beverage brands. These principles are combined with disciplined expertise from the big-brand world to create proven innovation techniques that let the big guys work lean and agile.\u003cbr\u003e\u003cbr\u003eForged among the top brands in the world, where $100,000,000 ideas are the cost of entry, and inspired by brilliant-but-bootstrapped start-ups where making it to next quarter can be a stretch goal, BRAND BE NIMBLE provides a road map to potent innovation that lets even the biggest brand act start-up nimble.","brand":"faction53","offers":[{"title":"Default Title","offer_id":47180039946480,"sku":"2940148873990","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148873990_p0.jpg?v=1763709035","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148873990","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}