{"product_id":"2940148969556","title":"Brand Power for Small Business Entrepreneurs: Breakout Brand, Positioning and Profit Strategies to Drive Revenue Growth","description":"In Brand Power for Small Business Entrepreneurs: Breakout Brand, Positioning, and Profit Strategies to Drive Revenue Growth, brand whiz and communications expert Renée Walker demystifies branding and provides a smart, laser-focused, no-nonsense blueprint with practical solutions and translatable big business ideas for aspiring or seasoned business owners.\u003cbr\u003e\u003cbr\u003eIf you’re clueless about how to successfully market your products or services and generate purchase-ready customer leads, this is a must-read to fuel your business. Brand Power for Small Business Entrepreneurs gives you the strategies, tools, and techniques successfully employed by highly credible, powerful, and profitable global companies to harness your brand power, create your competitive advantage, and propel your business to new heights without breaking your bank account.\u003cbr\u003e\u003cbr\u003eYou will discover:\u003cbr\u003e\u003cbr\u003e• The secrets to building, enhancing, and leveraging a breakout brand.\u003cbr\u003e\u003cbr\u003e• The eight deadly brand faux pas, mistakes, and missteps that damage and diminish your\u003cbr\u003e        brand value.\u003cbr\u003e\u003cbr\u003e• The game changers, business accelerators, and proven strategies to enhance your business \u003cbr\u003e        success.\u003cbr\u003e\u003cbr\u003eAnd you will receive much more, including access to templates and worksheets.\u003cbr\u003e\u003cbr\u003eWhat others are saying\u003cbr\u003e\u003cbr\u003e“Walker’s laser-focused ability to create successful strategies is the foundation of this blueprint for entrepreneurs.”\u003cbr\u003e\u003cbr\u003eLeslie Backus, APR, president \u003cbr\u003eLeslie J. Backus, Inc.\u003cbr\u003e\u003cbr\u003e “Ask 100 people to define “brand” and you’ll get 100 different answers, but Walker deconstructs the mythology and the confusion into smart, translatable business ideas that focus on what matters most: results.”\u003cbr\u003e \u003cbr\u003eChas Withers, president and chief operating officer\u003cbr\u003eDix \u0026amp; Eaton\u003cbr\u003e\u003cbr\u003e “Brand Power for Small Business Entrepreneurs is a just that—power! Walker decodes big business branding strategies. … A must-read for every small business owners.”\u003cbr\u003e \u003cbr\u003eDeborah Gray, Ph.D., faculty\u003cbr\u003eCollege of Business Administration, Central Michigan University\u003cbr\u003e\u003cbr\u003e“Brand Power for Small Business Entrepreneurs is the one book that entrepreneurs need to read this year, and then again every year. In fact, leaders at big companies should read this, too.\u003cbr\u003e\u003cbr\u003eGary Wells, senior managing director\u003cbr\u003eDix \u0026amp; Eaton \u003cbr\u003e","brand":"RENEE WALKER \u0026 ASSOCIATES LLC","offers":[{"title":"Default Title","offer_id":47079392248048,"sku":"2940148969556","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940148969556_p0.jpg?v=1763710652","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940148969556","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}