{"product_id":"2940149186006","title":"Key Decision Maker Roles","description":"In every sale, there are different types of decisions that are made. Sometimes one person makes all the decisions and at other times, there can be several people clustered together to make one type of decision. One person could play many of the decision-making roles or you could find many people playing one role. \u003cbr\u003e\u003cbr\u003eIf it's one or two people playing the various roles, you can tell which role they're in by the types of questions they ask. By knowing about the different roles, you can begin to focus and structure your answers to the type of decision that needs to be made. \u003cbr\u003e Decision Maker Roles\u003cbr\u003e • Final Authority\u003cbr\u003e • Specifier\u003cbr\u003e • Negotiator\u003cbr\u003e • End User       \u003cbr\u003e • Coach\u003cbr\u003e • Recommender\u003cbr\u003e • Decision Influencers outside the Company\u003cbr\u003e\u003cbr\u003eIMPORTANT NOTE: This eBook is included in \"The Hunt – Prospect Contact Methods\" which is a compilation of a dozen related eBooks. So you can choose to buy only those you're interested in or get the whole series for a third of the price if purchased individually.","brand":"Robert DeGroot","offers":[{"title":"Default Title","offer_id":47148964315376,"sku":"2940149186006","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149186006_p0.jpg?v=1763713249","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149186006","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}