{"product_id":"2940149186105","title":"Research Prospect \u0026 Competitor","description":"The purpose of this ebook is to introduce research methods that you can use to understand your prospect and your competitor before and during the sales process.\u003cbr\u003e\u003cbr\u003e • Understand how the four business needs drive business buying decisions\u003cbr\u003e • Understand critical areas of your customer's business operations\u003cbr\u003e • Utilize the Competitor Guidance to focus your Research Questions\u003cbr\u003e • Competitively position yourself to provide a greater value\u003cbr\u003e • Know which objections to expect and how to offset them.\u003cbr\u003e • Know your Unique and Distinctive Selling Points that position and differentiate you in the Prospect's eyes.\u003cbr\u003e\u003cbr\u003eIMPORTANT NOTE: This eBook is included in \"The Hunt – Prospect Contact Methods\" which is a compilation of a dozen related eBooks. So you can choose to buy only those you're interested in or get the whole series for a third of the price if purchased individually.","brand":"Robert DeGroot","offers":[{"title":"Default Title","offer_id":47149119144176,"sku":"2940149186105","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149186105_p0.jpg?v=1764003803","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149186105","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}