{"product_id":"2940149246762","title":"Predicting Technology: A Practical Guide For Technology Managers and Marketing Professionals To Identify Future Market Opportunities","description":"Part of the theory about predicting the direction of technology in this book builds upon work done by Clayton Christensen, a professor of business at Harvard University. Christensen has written many books about how multinational corporations are affected by a topic called \"disruptive technology.\"","brand":"First Edition Design Publishing","offers":[{"title":"Default Title","offer_id":47079610843376,"sku":"2940149246762","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149246762_p0.jpg?v=1763714106","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149246762","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}