{"product_id":"2940149271726","title":"Block the Competition","description":"There are three commonly used tactics that help block the competition when you're not around. While you're reading this book there could be a competitor taking your customer, or at least trying to. What's to stop them? \u003cbr\u003e\u003cbr\u003eLearning Objectives:\u003cbr\u003e\u003cbr\u003e • Competitor proof your prospects and customers\u003cbr\u003e • Understand how to role play and rehearse a defense that your prospects and customers helped develop so they can respond with conviction to your competitor's persistent efforts. \u003cbr\u003e • Create attitudes that are resistant to change.\u003cbr\u003e • Learn how to set Expectations, Criteria or Specifications that only you can meet.\u003cbr\u003e • Use the written \"Interim Action Plan\" closing strategy to further insulate your prospects and customers from the competition.","brand":"Robert DeGroot","offers":[{"title":"Default Title","offer_id":47149109870832,"sku":"2940149271726","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149271726_p0.jpg?v=1764005344","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149271726","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}