{"product_id":"2940149658787","title":"How to Write Ad Copy","description":"How did Copywriting and Advertising become what it is today? \u003cbr\u003e\u003cbr\u003eWhat are the key secrets which all but today's Masters have known and used to sell product and services.\u003cbr\u003e\u003cbr\u003eNot so oddly, they've been hidden in plain site all along. \u003cbr\u003e\u003cbr\u003eJ. George Frederick collected the experts of his time - the Golden Age of Copywriting - to tell the key points any copywriter needs to know and apply to succeed. \u003cbr\u003e\u003cbr\u003eAnd as human's haven't evolved so much since history began, so the tools of persuasion are the same as they were discovered nearly a century ago.\u003cbr\u003e\u003cbr\u003eNow they are available for you. Now you can use them to gain any amount of sales for you or your client. \u003cbr\u003e\u003cbr\u003eYou only have to study them first. This book is a good first step in your studies - which will continue the rest of your life.\u003cbr\u003e\u003cbr\u003eThis volume gives the history and transition of advertising into a consumer-oriented, sales-producing industry - from a promotion system which relied more on features of the product rather than benefits for the buyer. In this book, you see the transition happening, and understand it's evolution.","brand":"Midwest Journal Press","offers":[{"title":"Default Title","offer_id":47161058722032,"sku":"2940149658787","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149658787_p0.jpg?v=1763721073","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149658787","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}