{"product_id":"2940149659302","title":"Tested Sentences That Sell","description":"To understand advertising, you need to understand salesmanship. \u003cbr\u003e\u003cbr\u003eBoth are filled with mis-steps, gimmicks, and frauds. \u003cbr\u003e\u003cbr\u003eAdvertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. \u003cbr\u003e\u003cbr\u003eOnly when a person knows to test and re-test everything they find will success show up. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points”. \u003cbr\u003e\u003cbr\u003eThese principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same. \u003cbr\u003e\u003cbr\u003eGet your copy today and Master these secrets for yourself.","brand":"Midwest Journal Press","offers":[{"title":"Default Title","offer_id":47156680524016,"sku":"2940149659302","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940149659302_p0.jpg?v=1763720977","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940149659302","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}