{"product_id":"2940150095168","title":"The ADA Practical Guide to Internet Marketing","description":"Increase your practice visibility online with a comprehensive Internet marketing plan. From developing a digital marketing plan to deciphering social media sites to increasing your search engine ranking, Internet Marketing explains the basics and how you can apply them to your practice. \u003cbr\u003e\u003cbr\u003eInternet Marketing addresses key questions such as: \u003cbr\u003e\u003cbr\u003e• What are my Internet marketing goals, and how can I create a plan to meet them? \u003cbr\u003e• Which social media platforms fit my practice best?\u003cbr\u003e• Should I focus my Internet marketing efforts on one platform or several?\u003cbr\u003e• What's an algorithm and how does it affect SEO? \u003cbr\u003e• Should I respond to a negative online review, and what can I legally say? \u003cbr\u003e• How does regularly updating my practice website influence its Google search ranking? \u003cbr\u003e• Where can I find engaging content for my blog, Facebook page, and other marketing vehicles? \u003cbr\u003e• What should I keep in mind about Internet marketing and HIPAA? \u003cbr\u003e• Who should be in charge of my practice's Internet marketing campaigns?\u003cbr\u003e\u003cbr\u003eIndustry experts focus on issues specific to dental practices, keeping in mind budget, staffing, and legal constraints. This guide also includes the ADA publication, The ADA Practical Guide to Social Media Planning.\u003cbr\u003e\u003cbr\u003eTable of Contents\u003cbr\u003e\u003cbr\u003eChapter 1: Building a Solid Foundation for Your Dental Practice Marketing\u003cbr\u003eBy Naomi Cooper\u003cbr\u003e\u003cbr\u003eChapter 2: Putting It Together: The Building Blocks of Internet Marketing\u003cbr\u003eBy PBHS\u003cbr\u003e\u003cbr\u003eChapter 3: Posting Effective Content That Engages, Provides Value, and Shares Practice Culture\u003cbr\u003eBy Jack Hadley\u003cbr\u003e\u003cbr\u003eChapter 4: Creating Stronger Patient Relationships Through Facebook\u003cbr\u003eBy Edward J. Zuckerberg, D.D.S., F.A.G.D.\u003cbr\u003e\u003cbr\u003eChapter 5: Blogging for Dental Professionals\u003cbr\u003eBy Colleen Greene, D.M.D., M.P.H. and Chris Salierno, D.D.S.\u003cbr\u003e\u003cbr\u003eChapter 6: Reputation Management for Dentists\u003cbr\u003eBy Shauna Duty\u003cbr\u003e\u003cbr\u003eChapter 7: Search Engine Optimization\u003cbr\u003eBy Naomi Cooper\u003cbr\u003e\u003cbr\u003eChapter 8: Making the Transition from Paper to Digital Marketing\u003cbr\u003eBy Xaña Winans\u003cbr\u003e\u003cbr\u003eChapter 9: Legal Considerations for Digital Internet Marketing\u003cbr\u003eBy the ADA Legal Division\u003cbr\u003e\u003cbr\u003eChapter 10: Social Media Planning\u003cbr\u003eBy the ADA Council on Communications","brand":"American Dental Association","offers":[{"title":"Default Title","offer_id":47180102598896,"sku":"2940150095168","price":44.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150095168_p0.jpg?v=1763730243","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150095168","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}