{"product_id":"2940150110755","title":"Hipster Business Models","description":"Tight pants, fake reading glasses, beards, irony: this is modern society’s interpretation of the word hipster. Yet, today’s hipsters have much more to offer.\u003cbr\u003e\u003cbr\u003eIf half of the hipster stereotype is a consumer who tries to show off how cool he is based on his tastes, the other half of the stereotype is The Maker -- the person out hawking homemade cheese, sweaters for your beard, or steel-framed bicycles. Their business model is distinctive: Make a product you love so much that you’ll make it yourself. See if anyone wants it. Try again.\u003cbr\u003e\u003cbr\u003eWhen they want to build apparel companies, they teach themselves how to sew. When they dream of producing toys, they learn how to use 3D printing software. When they don’t know investors who will back their restaurant concepts, they open food trucks. All the while, they are guided by books, instructional videos, and intuition; only later do they move production to real factories, or hire lawyers. \u003cbr\u003e\u003cbr\u003eThey frequent public parks to see if anyone will buy their custom, typewritten stories. They use crowdfunding websites to raise money from customers before their products even exist. They post their ideas to massive web forums to gauge interest, or set up online shops the second they have a product to sell. In their world, sales come first, not last. \u003cbr\u003e\u003cbr\u003eThe people and ideas in this book are all different. Some are young, some are old. Some are fashionable, others are not. Some have created serious businesses with hundreds of millions of dollars in revenue, while others are essentially performance artists who make very little money off their passion. \u003cbr\u003e\u003cbr\u003eWhile each entrepreneur featured in this book embarked on his or her own unique quest, their stories share a common thread: like a true hipster, they were not afraid to try new things.","brand":"Priceonomics","offers":[{"title":"Default Title","offer_id":47068234809584,"sku":"2940150110755","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150110755_p0.jpg?v=1763738416","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150110755","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}