{"product_id":"2940150318809","title":"Marketing Matters - Top Ten Tips to Achieve Discoverability in the New World of Publishing","description":"Cassandra Carr, an author of more than forty works who also has fifteen years of marketing experience and an MBA, offers writers ten tips for marketing in the new age of publishing. The book is written in a concise, easy-to-understand format aimed at either beginning writers or any writer who struggles with marketing and promoting themselves and their books. \u003cbr\u003e\u003cbr\u003eTip #1: Understand branding and platform and the differences between them \u003cbr\u003eTip #2: Know what to do BEFORE your book launches \u003cbr\u003eTip #3: Know what to do AT and AFTER your book launch \u003cbr\u003eTip #4: Make a decision about blogging, touring, and hopping \u003cbr\u003eTip #5: Publish as frequently as you’re reasonably able to \u003cbr\u003eTip #6: Be a good citizen \u003cbr\u003eTip #7: Use social media and author pages to your advantage \u003cbr\u003eTip #8: Make your website and newsletter work for you \u003cbr\u003eTip #9: Create a marketing plan and actually use it \u003cbr\u003eTip #10: Don’t stop marketing yourself or your books \u003cbr\u003e\u003cbr\u003eIf the idea of promotion leaves you in a cold sweat, let an author who's been there and has the track record to prove it guide you on the simplest path to discoverability.","brand":"C-Squared Publishing","offers":[{"title":"Default Title","offer_id":47101686087920,"sku":"2940150318809","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150318809_p0.jpg?v=1763742628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150318809","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}