{"product_id":"2940150369061","title":"VIDEO PRO - How To Use Video Marketing In Your Business To Attract More Prospects \u0026 Sales","description":"Online video has been used effectively for a while as a marketing and\u003cbr\u003epromotion tool by both large and small businesses in all industries. \u003cbr\u003e\u003cbr\u003eThe resources required to create and air these videos -YouTube and the like are readily available so that makes it easier for small businesses and\u003cbr\u003eentrepreneurs to reach potential customers quickly and affordably.\u003cbr\u003e\u003cbr\u003eWhatever your market is, video gives you more opportunities to expand\u003cbr\u003eyour brand by gaining it visibility and establishing credibility within your\u003cbr\u003eniche. \u003cbr\u003e\u003cbr\u003eEstablishing a good video marketing strategy should be one of your\u003cbr\u003egoals if you want to target a wider audience.\u003cbr\u003e\u003cbr\u003eTo give you a clearer picture of video marketing and why it's such a\u003cbr\u003epowerful promotion strategy, let's break down it's main features:\u003cbr\u003e\u003cbr\u003e- Low barrier to entry: as previously mentioned, online videos require very\u003cbr\u003elittle investment to create. Essentially what you need are a web-cam and a\u003cbr\u003eYouTube account.\u003cbr\u003e\u003cbr\u003e- Online video allows you to convey strong, compelling messages,\u003cbr\u003eestablishes credibility and enhances your trustworthiness. People are much\u003cbr\u003emore likely to trust you and relate to you when they can see you and hear\u003cbr\u003eyour voice.\u003cbr\u003e\u003cbr\u003e- Like social media, online video allows you to make a stronger personal\u003cbr\u003econnection to your clients and prospects, making sure you build a personal\u003cbr\u003econnection even before you meet them face to face.\u003cbr\u003e\u003cbr\u003e- It's good for your search engine rankings: according to a study conducted\u003cbr\u003eby Forrester Research, a stronger presence on YouTube can get you\u003cbr\u003ehigher rankings because video has up to 50 times better chances than\u003cbr\u003eplain text to get to the top of search rankings.\u003cbr\u003e\u003cbr\u003eAll this makes online video the best solution for when you want to increase\u003cbr\u003eawareness for both you and your product, as well as accelerate the sales\u003cbr\u003eprocess.\u003cbr\u003e\u003cbr\u003eSo now that you know all this, you might be wondering how video can be\u003cbr\u003eused on your business. Let's quickly go over main business uses for video:\u003cbr\u003e\u003cbr\u003e1. Website: The home page of your website needs a welcome video. This\u003cbr\u003eis where you explain the who, what and why statements, making sure the\u003cbr\u003evisitor gets all the relevant information regarding your business and how it\u003cbr\u003ecan help them.\u003cbr\u003e2. The sales page: In addition to crafting effective plain text on your sales\u003cbr\u003epage, you also need video if you want to get more conversions.\u003cbr\u003e\u003cbr\u003e3. Blog: Just as you use your blog to provide product reviews, expert tips\u003cbr\u003eand so on, you can turn the blog into a Vlog or video blog and create video\u003cbr\u003ethat offers useful information such as explaining products and services,\u003cbr\u003esharing tips, etc.\u003cbr\u003e\u003cbr\u003e4. Product demonstration: Just about all businesses use video when\u003cbr\u003eintroducing a new product to the market as a way to introduce the\u003cbr\u003econsumer to the product and demonstrate its usefulness and features.\u003cbr\u003e\u003cbr\u003e5. Video e-mail: You can turn your messages into a video postcard by\u003cbr\u003eincluding video (or a link to a video) in the e-mails, and in the process\u003cbr\u003eengage the recipient.\u003cbr\u003e\u003cbr\u003e6. Client testimonials: These can be very effective in business. Ask your\u003cbr\u003eclients and\/ or colleagues to create video testimonials for you and do the\u003cbr\u003esame for them.\u003cbr\u003e\u003cbr\u003e7. Tutorials: These are important for when consumers need step by step\u003cbr\u003einstructions on how to use specific products and services.\u003cbr\u003e\u003cbr\u003e8. Video coaching: Lots of large companies use video to enhance service\u003cbr\u003edelivery and the trick is to make the sessions more interactive, personal\u003cbr\u003eand dynamic. \u003cbr\u003e\u003cbr\u003eKeep the viewer interested in what you're saying. Tools such as Ustream, Skype and Dimdim can be very useful when creating the videos.\u003cbr\u003e","brand":"Joye Bridal","offers":[{"title":"Default Title","offer_id":47101895180528,"sku":"2940150369061","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150369061_p0.jpg?v=1763751988","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150369061","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}