{"product_id":"2940150453418","title":"Powerful Vegan Messages","description":"Jay, the founder of American Vegan Society and widely considered to be the father of the modern vegan movement in America, eloquently explains ethical reasons for veganism. Anne updates and edits his pioneering writings. Over forty vegan luminaries tell how they were influenced and inspired by Jay. Together they encourage readers to explore ways to promote positive action in the world towards veganism through “dynamic harmlessness.”","brand":"American Vegan Society","offers":[{"title":"Default Title","offer_id":47183664382192,"sku":"2940150453418","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150453418_p0.jpg?v=1763745610","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150453418","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}