{"product_id":"2940150582699","title":"The Business Builders SECRETS - All the Inside You Need To Create Great businesses","description":"Most people when they think of creating a business online, they think of creating a product, selling the product, and hope to make enough capital to finance their next product idea. \u003cbr\u003e\u003cbr\u003eThis kind of thinking is short-term, and doesn't lend itself well to a long-term business venture. \u003cbr\u003e\u003cbr\u003eWhen you stop and think about a longer-term business model, whether online, off-line, or a mix of the two, you really need to think about the bigger picture. \u003cbr\u003e\u003cbr\u003eWhat's really needed is a method to capture leads, convert those leads into smalltime customers, and gradually build them towards customers that spend more with you in terms of three factors: frequency, monetary value, and recency. \u003cbr\u003e\u003cbr\u003eIn terms of frequency, I think it is self evident that we want them to spend more money with our business on a more regular basis.\u003cbr\u003e\u003cbr\u003eIn terms of monetary value we would like each transaction to be bigger, and have them spend more per transaction. \u003cbr\u003e\u003cbr\u003eWhen it comes down to recency, ideally it would be better if they purchased last week rather than five years ago. \u003cbr\u003e\u003cbr\u003eThis makes them a fresher customer that's more likely to purchase again soon, promoting the other two qualities I just mentioned. \u003cbr\u003e\u003cbr\u003eThere's also a fourth quality that's rarely discussed. \u003cbr\u003e\u003cbr\u003eWe don't necessarily care how they buy from us, just that they do buy from us. \u003cbr\u003e\u003cbr\u003eHowever some channels of distribution are significantly cheaper than others. Ideally then, media, or the method you used to bring in the sale, becomes increasingly important. \u003cbr\u003eSo how do you turn a single product to product mentality into a thriving long-term business? \u003cbr\u003eWell, to begin with, you need to have a viable business model. \u003cbr\u003eAnd part of that business model absolutely must include the \"marketing funnel.\" \u003cbr\u003eThis is where it comes into play.","brand":"Joye Bridal","offers":[{"title":"Default Title","offer_id":47102026547440,"sku":"2940150582699","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150582699_p0.jpg?v=1763749424","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150582699","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}