{"product_id":"2940150691964","title":"THE Franchise Handbook (Franchise Screams)","description":"The  definitive book about the franching industry, relating many details about car repair, Detroit, business in general. Many specific details and anecdotes, advice, warnings, roadmaps of pitfalls. Go into business for yourself with eyes opened by the experience of someone who has been there. You cannot buy a mentor, but you can read a book or two.\u003cbr\u003eThis book is like the offspring of Erskine Caldwell's \"Tobacco Road\" and Richard Henry Dana's \"Two Years Before the Mast\". There is nothing like 'been there, done that' to lend credibility to writing style to overcome its artistic, technical deficiencies. The young blue-blooded gentleman Dana went to sea because 'his eyes were weak', but he NEVER, NEVER said he regretted the loss of time spent. Wow! I love the metaphor 'weak eyes', now strengthened by having worked two years with those men.\u003cbr\u003eAfter Dana returned to privileged high society he visited his old ship several years later and greeted the same sailors still aboard. Once they had worked side-by-side as equal laborers, but now they were no longer peers and the uncouth sailors deferred to the young gentleman's finery. He would have none of it and embraced them as equal fellows, despite their difference in rank, privilege, wealth, power. His unclear, 'weak eyes' had been made clear by the direct experience and I hope you enjoyed reading this and I hope to have 'clarified' some business issues. Bless business and bless you.","brand":"RJW Seddon","offers":[{"title":"Default Title","offer_id":47179983749360,"sku":"2940150691964","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150691964_p0.jpg?v=1763752131","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150691964","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}