{"product_id":"2940150711402","title":"The Topline Summary of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference","description":"The Topline Summary in a Sentence is: One small action, at the right time, in the right place and with the right people, can create a 'tipping point' for a product, and make demand skyrocket through the roof. \u003cbr\u003e \u003cbr\u003eThe Tipping Point is a book about how hits happen. A tipping point is the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a virus. \u003cbr\u003e\u003cbr\u003eUsing the three basic laws of epidemics, Malcolm Gladwell outlines a simple three-point plan to get your product to its own tipping point. They are:\u003cbr\u003e\u003cbr\u003e1. The Law of the Few - People who transmit infectious agents\u003cbr\u003e2. The Stickiness Factor - The infectious agent itself\u003cbr\u003e3. The Power of Context - The environment in which the infectious agent is operating\u003cbr\u003e\u003cbr\u003eThis widely acclaimed bestseller; with its core concepts excellently summarised in this eBook, has changed and is still changing the way people throughout the world think about selling products and disseminating ideas.\u003cbr\u003e","brand":"BB Publishing","offers":[{"title":"Default Title","offer_id":47080315912432,"sku":"2940150711402","price":3.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150711402_p0.jpg?v=1763751843","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150711402","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}