{"product_id":"2940150720558","title":"Email Marketing That Works ... So You Don't Have To","description":"Email marketing effectively is not rocket science. It is much more about human relationships.\u003cbr\u003e\u003cbr\u003eDid you know ... I ran a national TV commercial airing on ESPN, MTV, A\u0026amp;E, VH-1, Comedy Central … In this commercial my call to action was to visit a website and sign up for my list, then I would follow up with these folks using email marketing ... \u003cbr\u003e\u003cbr\u003eI  also lost the gifts of communication (speaking, writing, reading, etc.) with a brain aneurism bursting and subsequent surgery. I can vividly recall one afternoon in the ICU when I was unable to communicate and resolved myself to wetting the bed at age 13.  \u003cbr\u003e\u003cbr\u003eIf I can learn this ... I KNOW YOU CAN TOO!\u003cbr\u003e\u003cbr\u003eChapter 1 ... Your #1 Goal \u003cbr\u003eChapter 2 ... Email marketing is EXACTLY like direct response mail\u003cbr\u003e\u003cbr\u003eSection 1 - Creating Your Email Marketing Campaign ... The Mechanics \u003cbr\u003e\u003cbr\u003eChapter 3 ... Subject Line ... Get Your Message Opened\u003cbr\u003eChapter 4 ... Top 3 open-rate-killers\u003cbr\u003eChapter 5 ... Crafting your email message content\u003cbr\u003eChapter 6 ... The 12 reasons \u0026amp; things to send in your email campaign\u003cbr\u003eChapter 7 ... Call to action \u003cbr\u003eChapter 8 ... How often to mail your list \u003cbr\u003eChapter 9 ... Best places to get ideas for your messages\u003cbr\u003eChapter 10 ... Formatting your email message\u003cbr\u003eChapter 11 ... Integrate social media \u003cbr\u003eChapter 12 ... Broadcasts or a follow-up sequence \u003cbr\u003eChapter 13 ... Listen to your list and make course corrections\u003cbr\u003eChapter 14 ... Length of your message \u003cbr\u003eChapter 15 ... Don't over think\u003cbr\u003e\u003cbr\u003eSection 2 - Tips to building your list\u003cbr\u003e \u003cbr\u003eChapter 16 ... Top 2 list building killers \u003cbr\u003eChapter 17 ... The 7 key techniques to build your list \u003cbr\u003eChapter 18 ... What information should you collect on your web-form?\u003cbr\u003eChapter 19 ... Advanced techniques ... take them offline\u003cbr\u003eChapter 20 ... Play the numbers  \u003cbr\u003e\u003cbr\u003eSection 3 - Manage and segment your lists\u003cbr\u003e\u003cbr\u003eChapter 21 ... Segmenting your list \u003cbr\u003eChapter 22 ... When a lead turns into a liability and an avoidable expense\u003cbr\u003eChapter 23 ... Re-engagement campaigns \u003cbr\u003eChapter 24 ... Make it happen captain \u003cbr\u003e\u003cbr\u003eAbout The Author ... Dan Moskel\u003cbr\u003e","brand":"Dan Moskel","offers":[{"title":"Default Title","offer_id":47075851763952,"sku":"2940150720558","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940150720558_p0.jpg?v=1763751985","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940150720558","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}