{"product_id":"2940151208741","title":"Life-Changing Medical Invention: Build a Successful Enterprise and a New World","description":"In Life-Changing Medical Invention, Dr. John Allen Pacey offers insight into the high-impact world of operating room innovation. Physicians today have the opportunity to revolutionize the healthcare industry by inventing new medical platforms to improve patient care and reduce costs. As a Vascular and General Surgeon himself, Dr. Pacey brings 15 years of innovative experience, having guided the invention of 33 GlideScope variants and 6 aperture video retractor variants for surgeons as well as the invention of supportive tools. You'll learn about... • Passion and life-changing \"Eureka\" moments experienced by great inventors. • Creating an idea is followed by a ten-plus-year period of \"execution\" during which one must entrain money, great people, and build a new world for all. • The profound importance of \"Mentoring\" and \"Know thy Customer\". • Planning unique invention to avoid \"me too\" ideas that fail to add value. • Learning how to create a \" Blue Ocean Opportunity\" and sell to real customers for real money so that you can exploit your passion further. • The benefit of sweat equity, frugality, and bootstrapping to pull through the \"valley of death\" and benefit of persistence to \"never surrender\". If you are a physician with a patentable idea or a student hoping to become an inventor, this book will provide examples of those who persisted and won.","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47102619353328,"sku":"2940151208741","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940151208741_p0.jpg?v=1764010851","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940151208741","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}