{"product_id":"2940151328951","title":"Funding Your Business Without Selling Your Soul","description":"Owning a business is always a gamble.\u003cbr\u003eBut no one wants to bet their soul - especially when they're looking for funding. Too often, playing the funding game feels more like life and death than business as usual.\u003cbr\u003e\u003cbr\u003eThis book will teach you how to stack the deck in your favor with three simple steps:\u003cbr\u003e\u003cbr\u003e· Know what you're worth,\u003cbr\u003e· Know what the different types of money people (the Suits) want,\u003cbr\u003e· Only look for funding at tables where you've got an amazing hand!\u003cbr\u003e\u003cbr\u003eYou'll how to make the most of the time you spend searching for funding by using every business owner's ace in the hole:\u003cbr\u003e\u003cbr\u003eThe best way to attract funding is to build your business into a good investment.\u003cbr\u003e\u003cbr\u003eInstead of letting the funding search become a distraction, you'll learn which cards to play that will improve your Finance-AbilityTM and grow your business at the same time.\u003cbr\u003e\u003cbr\u003eBecause great gamblers only take risks they understand -and they never bet more than they can afford.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis book includes:\u003cbr\u003e\u003cbr\u003eSection 1: Understand Where You Are Today\u003cbr\u003eGet OFF the Train Bound for Nowhere!\u003cbr\u003eThis section describes how to get ready for your funding search, by understanding your investors (YOU!), your worth (which is called your PII) and your numbers (yes, you'll have to actually look at numbers). It emphasizes the importance of keeping your business separate from your personal finances and getting past common mindset blocks when it comes to the numbers.\u003cbr\u003e\u003cbr\u003eWho's Your Biggest Investor?\u003cbr\u003eGot PII?\u003cbr\u003eCan You Whisper to Numbers?\u003cbr\u003e\u003cbr\u003eSection 2: Bootstrapping for Beginners\u003cbr\u003eGrab your boots\u003cbr\u003eThis section describes the numerous methods for finding money while bootstrapping, including a few you may not have considered. It investigates increasing revenues, decreasing expenses and talks about using \"free\" money (grants and crowdfunding, for example). It also emphasizes the importance of ensuring that you carefully define which personal assets are off-limits when it comes to funding your business.\u003cbr\u003e\u003cbr\u003eSlap on Some Straps\u003cbr\u003eAdd Fuel to the Fire\u003cbr\u003eCut the Deadwood\u003cbr\u003eThe Tax Man Taketh\u003cbr\u003e\"Free\" Money\u003cbr\u003eIdentify Your Untouchables \u003cbr\u003e\u003cbr\u003eSection 3: Working with the Pros\u003cbr\u003eMeet the Suits\u003cbr\u003eThis section describes the different types of funding, and gives you insight into the mindset of those who control the money - the Suits. You'll learn about the trade-off between risk and reward, and the role it plays in finding funding. You'll also meet the two broad categories of Suits - the Faint of Hearts and the High Rollers - and gain an understanding of the different ways they can provide funding.\u003cbr\u003e\u003cbr\u003eWhy Are They SO Uptight?\u003cbr\u003eGet the Right Fit\u003cbr\u003eThe Faint of Heart Suits\u003cbr\u003eThe High Rollers \u003cbr\u003e\u003cbr\u003eSection 4: Calculating Your Company's Value\u003cbr\u003eAre you ready, boots?\u003cbr\u003eThis section describes the valuation method most often used for funding: the discounted cash flow (DCF) method. It demonstrates how this method compares to the PII method described in Section 1. You'll learn how to translate the PII method into Suit language. You'll also see two examples of valuation calculations and the implication those valuations have on the owner's decision-making process.\u003cbr\u003e\u003cbr\u003eStart Walking ... um Calculating?\u003cbr\u003ePick Up Some Speed\u003cbr\u003eWhat is Jesse's PII Worth?\u003cbr\u003eWhat is Sam's PII Worth?\u003cbr\u003e\u003cbr\u003eSection 5: Putting It All Together\u003cbr\u003eBut what does it all mean, Basil?\u003cbr\u003eThis section describes all the tools you'll need to get ready for the Great Investor Hunt, and gives you a decision-making method that can keep the second guessing to a minimum. It also teaches you the best way to transform your business into a good investment: by becoming a good investor of your own time and money.\u003cbr\u003e\u003cbr\u003ePolish Your Boots\u003cbr\u003eWeigh Your Options\u003cbr\u003eHappy Trails to You!\u003cbr\u003eThe Ten Commandments of Business Adventures\u003cbr\u003eAppendix A: Reader Resources\u003cbr\u003eAppendix B: Process of Elimination Worksheet\u003cbr\u003eAppendix C: Coefficient of Reason-Ability Example\u003cbr\u003eAppendix D: Table of Figures","brand":"BoozeHound","offers":[{"title":"Default Title","offer_id":47080585134320,"sku":"2940151328951","price":9.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940151328951_p0.jpg?v=1764012189","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940151328951","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}