{"product_id":"2940151509435","title":"How You Can Sell More Books","description":"How Brian Sold Over 240,000 Books\u003cbr\u003eWhen Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell nearly a quarter of a million books. No one knew who he was. No one was waiting to buy his next book, requiring him to build an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences.\u003cbr\u003e\u003cbr\u003eIntroduction - Who the heck is Brian Rathbone?\u003cbr\u003eThe Basics – Don't put the cart before the dragon\u003cbr\u003eAudience Building – Engage the geek magnet\u003cbr\u003eHyperlinks for Authors – Transporting the reader to your world\u003cbr\u003eReaders Versus Units Sold – Treasure the dragon, not the hoard\u003cbr\u003eEmail Lists – The dragons are in the list\u003cbr\u003eMailing list rental – Other people's dragons\u003cbr\u003eGiving Away Content – No such thing as a free dragon\u003cbr\u003eDistributors Versus Publishing Direct – Here, you deal with the dragons!\u003cbr\u003eConventions, Events and Book Signings – Beware the unicorn traffic jam\u003cbr\u003eGive The Reader Options – What color is your dragon?\u003cbr\u003eMeta-data – People who ran from this dragon also ran from that one\u003cbr\u003eKnow Your Retailer – Befriend the gentle giant\u003cbr\u003eTeam Up With Others – There is strength in legion\u003cbr\u003eWhere To Spend Your Money – You can't take hoard with you\u003cbr\u003eWeb Sites And Email For Authors – hotone @ grumpydragons.com\u003cbr\u003eTwitter For Authors – Wookiees, Peanuts and Shapeways\u003cbr\u003eSEO For Authors – Invisible books don't sell and they scare me a little\u003cbr\u003eAnalytics For Authors – Counting your dragons.\u003cbr\u003eMarketing Nonfiction – How dragons can help you, too!\u003cbr\u003eConclusion – Group dragon hug.","brand":"White Wolf Press, LLC","offers":[{"title":"Default Title","offer_id":47110101270768,"sku":"2940151509435","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940151509435_p0.jpg?v=1764010992","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940151509435","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}