{"product_id":"2940151580311","title":"Marketing and Selling Secret: The strategies of product secrecy","description":"If you don’t know a certain piece of information it would be a secret to you, right? If you already knew it, it wouldn’t be a secret, right? You wouldn’t buy the product. So, basically we buy information products to learn something new that we didn’t know before ‘like a secret’. So, one of the best ways to increase your sales letter conversions is to present your information product as a secret, or even call it a secret. Read this book to learn more about this strategy.","brand":"law payne","offers":[{"title":"Default Title","offer_id":47080602239216,"sku":"2940151580311","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940151580311_p0.jpg?v=1764015199","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940151580311","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}