{"product_id":"2940152001006","title":"Effective Writing","description":"\u003cp\u003eThe ability to communicate effectively in writing is a requirement of many career paths and a great advantage to have. This helpful guide, written by well-published author, Dr Neil Thompson offers an excellent foundation for building your writing skills.\u003c\/p\u003e\u003cp\u003ePoor communication can cause a wide range of problems, some of them quite serious in their consequences. By contrast, effective communication can get the message across, improve working relationships and make a positive difference in a number of ways – not least that of boosting your credibility.\u003c\/p\u003e\u003cp\u003eSo, whether you are called upon to write reports, keep running records of your work activity, write essays or otherwise communicate in writing, you will find much of value in this e-book.\u003c\/p\u003e\u003cp\u003eThe contents include:\u003c\/p\u003e\u003cp\u003eWhy are you writing?\u003c\/p\u003e\u003cp\u003eIf you are not clear about the purpose of putting pen to paper or finger to keyboard you will struggle to write effectively. How will you know what to write if you don’t know why you are writing?\u003c\/p\u003e\u003cp\u003eWho are you writing for?\u003c\/p\u003e\u003cp\u003eWho is going to be reading what you write? Are you giving them what you need?\u003c\/p\u003e\u003cp\u003eWhat is the best medium or format?\u003c\/p\u003e\u003cp\u003eLetter, email, report – what is best suited to the circumstances?\u003c\/p\u003e\u003cp\u003eWhat messages are you trying to convey?\u003c\/p\u003e\u003cp\u003eKnowing precisely what message(s) you are trying to put across will help to make sure that you communicate what you need to.\u003c\/p\u003e\u003cp\u003eHow do you avoid misunderstanding?\u003c\/p\u003e\u003cp\u003eLanguage is complicated, so it is easy to create misunderstandings if you are not careful. This section will help you keep any such misunderstandings to a minimum.\u003cbr\u003eHow might things go wrong? Here the focus is on common pitfalls to avoid, mistakes that can cause considerable problems.\u003c\/p\u003e\u003cp\u003eThis is an ideal resource for anyone who needs to get their message across in writing.\u003c\/p\u003e","brand":"Neil Thompson","offers":[{"title":"Default Title","offer_id":47076014751984,"sku":"2940152001006","price":1.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152001006_p0.jpg?v=1764017271","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152001006","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}