{"product_id":"2940152403213","title":"Eight (more) ways to Market your Consulting Business: Without Cold Calling","description":"\u003cp\u003eThe Australian Consultant's Guide helped more than 5000 Australians get consulting work without cold calling.\u003cbr\u003eEight (more) ways to promote your consultancy business follows on from there. Take these ideas and get your consultancy out there without making a single cold call.\u003cbr\u003eClients need to know you're there so they can buy!\u003cbr\u003eClients choose consultants on a 3 step formula:\u003cbr\u003eStep 1 - Availability - who do I know who does this?\u003cbr\u003eStep 2 - Affability - do I like them? Do they seem credible and appropriate for my purpose?\u003cbr\u003eStep 3 - Ability - do they have the skills?\u003c\/p\u003e\u003cp\u003eIf business is a little slow lately, or even if it's fast, you need to be constantly improving the Availability factor of your consultancy. If no one knows you're out there your availability rating is low. So it doesn't matter what your skills are.\u003cbr\u003eRaising your Availability rating is a must do for every consultancy, all the time*. For some tips on how to raise your availability rating, buy Eight (more) ways to promote your consultancy business now!\u003cbr\u003eEach tip is illustrated with examples and stories so you can understand and apply it to your own situation. It includes useful worksheets to take the information into the practical realm.\u003cbr\u003eThis book adds eight more methods for marketing your consultancy to the 14 already outlined in Market your Consultancy Without Cold Calling.\u003cbr\u003eThe eight ways are outlined in detail with practical worksheets and include:\u003cbr\u003e- Survey people\u003cbr\u003e- Promote a charity\u003cbr\u003e- Write an eBook\u003cbr\u003e- Write an e-newsletter\u003cbr\u003e- Make sure you can find yourself\u003cbr\u003e- Keep in touch with your network\u003cbr\u003e- Get yourself in the media\u003cbr\u003e- Maintain a web site news room\u003c\/p\u003e\u003cp\u003eYou know you can do this business-getting lark. This book makes it one step easier!\u003c\/p\u003e","brand":"Cindy Tonkin","offers":[{"title":"Default Title","offer_id":47069712810224,"sku":"2940152403213","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152403213_p0.jpg?v=1764020004","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152403213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}