{"product_id":"2940152465396","title":"Power Marketing: An Aussie Guide to Business Growth","description":"\u003cp\u003eIn Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:\u003c\/p\u003e\u003cp\u003e✓Business Planning\u003cbr\u003e✓Facebook Marketing\u003cbr\u003e✓Video Production tips\u003cbr\u003e✓Sales Conversion and Up-selling\u003cbr\u003e✓Product Marketing\u003cbr\u003e✓Copywriting and Defining a USP\u003cbr\u003e✓Website Essentials\u003cbr\u003e✓SEO (Search Engine Optimisation)\u003cbr\u003e✓Outsourcing\u003c\/p\u003e\u003cp\u003eTo save you from costly or ineffective advertising, this book explains how to create a distinctive edge through thought leadership and business writing. It contains practical advice on creating better marketing and a bunch of proven ideas to help grow a business from a one-man band into a fully-fledged million-dollar company.\u003c\/p\u003e","brand":"Power of Words","offers":[{"title":"Default Title","offer_id":47074229354736,"sku":"2940152465396","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152465396_p0.jpg?v=1764021761","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152465396","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}