{"product_id":"2940152484595","title":"Fashion Buying \u0026 Merchandising: From mass-market to luxury retail","description":"\u003cp\u003eEvery person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it's hypnotic.\u003cbr\u003eUnderneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.\u003cbr\u003eIn this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.\u003cbr\u003eYou will learn about:\u003cbr\u003e•The specific demands of each role\u003cbr\u003e•The complex decision processes that make a concept a reality\u003cbr\u003e•The major players in the production and technical analysis process\u003cbr\u003e•The key areas of networking and professional development\u003cbr\u003e•The demands of modern fashion business\u003cbr\u003eIf you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.\u003cbr\u003eAfter reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.\u003c\/p\u003e","brand":"Miguel Hebrero","offers":[{"title":"Default Title","offer_id":47163834499312,"sku":"2940152484595","price":19.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152484595_p0.jpg?v=1764021289","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152484595","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}