{"product_id":"2940152500240","title":"How to Become Vegan","description":"\u003cp\u003eIn How to Become Vegan, New York Times bestselling author Steve Pavlina explains the long-term benefits he's experienced over the last 18 years of leading a vegan lifestyle — not only the physical advantages, but the mental clarity and the incredible boost in energy that happened once he managed to go vegan past 30 days.\u003c\/p\u003e\u003cp\u003eChapter 1: How to Transition to Vegan Foods\u003cbr\u003eChapter 2: Increasing Your Food Intelligence\u003cbr\u003eChapter 3: Restoring Conscious Choice\u003cbr\u003eChapter 4: Eat Vegan on a Budget\u003cbr\u003eChapter 5: Eat Vegan While Traveling\u003cbr\u003eChapter 6: Be Unapologetically Vegan\u003cbr\u003eChapter 7: Legal Discrimination\u003cbr\u003eChapter 8: Eating Vegan Is Just the Beginning\u003cbr\u003eChapter 9: Honour Your True Feelings\u003cbr\u003eChapter 10: Dealing with Animal Eaters\u003cbr\u003eChapter 11: Vegan Romance\u003cbr\u003eChapter 12: Go Fully Vegan\u003cbr\u003eChapter 13: Create Your Own Vegan Rituals\u003c\/p\u003e\u003cp\u003eEXCLUSIVE PREVIEW: Be Unapologetically Vegan\u003c\/p\u003e\u003cp\u003eNew vegans are often pretty socially timid when it comes to getting their needs met. Some of them act like they should apologize for inconveniencing other people, as if it’s an unfair burden to help someone who doesn’t want to slaughter animals for food.\u003c\/p\u003e\u003cp\u003eI suggest you dump that attitude. Being vegan is awesome. You need never apologize for it. By going vegan, you’ve made a decision that’s all around better for everyone. Have no doubt about that.\u003c\/p\u003e\u003cp\u003eDon't buy into the brainwashing that tells you you’re a high-maintenance social outcast. Don’t marginalize yourself. You’ve made an intelligent choice. You’re not a social outcast. You’re a leader. Act like one.\u003c\/p\u003e\u003cp\u003eMany vegans adopt the mindset that being vegan puts them on the fringes of society. The thinking is that when you go vegan, you’re no longer a mainstream person. You’re weird, different, and unusual. You’re not like everyone else.\u003c\/p\u003e\u003cp\u003eIf you’ve bought into that kind of thinking, you’ve inadvertently swallowed some propaganda from the animal products industries. They devote part of their marketing budgets, both directly and through trade associations, to encourage people to marginalize vegans in this way. Why? Because veganism is a threat to their profits. So they manipulate social pressures to try to prevent more people from wanting to go that route.\u003c\/p\u003e\u003cp\u003eIt’s unfortunate that vegans buy into this kind of thinking too. I’ve certainly fallen for it at times.\u003c\/p\u003e\u003cp\u003eInstead of seeing yourself as an outcast, get aligned with the truth. By going vegan you’ve made serious progress in improving your lifestyle, not just for your own benefit but for the benefit of animals, other people, and the world as a whole. This isn’t outcast behavior. This is leadership, plain and simple.\u003c\/p\u003e\u003cp\u003eBy graduating to veganism, you’ve put yourself at the top of the human pyramid in terms of alignment with intelligent, ethics, and conscious growth. Feel good about what you’ve accomplished, and keep learning, growing, and improving.\u003c\/p\u003e\u003cp\u003eThis isn’t a mindset that stems from arrogance or conceit. It stems from caring. Isn’t it obvious that as a vegan, you’re behaving in a more caring and compassionate way towards the planet? It’s it obvious that the world would be greatly improved if more people followed suit? Let the obviousness of that sink in.\u003c\/p\u003e","brand":"Steve Pavlina","offers":[{"title":"Default Title","offer_id":47149752451312,"sku":"2940152500240","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152500240_p0.jpg?v=1764022037","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152500240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}