{"product_id":"2940152543001","title":"Do Horses Sell Beer? And Labels Sell Wine?","description":"\u003cp\u003eJoel Whitaker, author of \"The Maker's Mark Story: From Hobby to Major Brand in Two Generations,\" shows why horses do sell beer, and why for wines, the package is the thing -- far more important, even, than product quality.\u003c\/p\u003e\u003cp\u003eIn \"Do Horses Sell Beer? And Labels Sell Wine\" you'll find a grab-bag of marketing ideas to get your creative juices flowing: how to celebrate anniversaries -- your brand's, your state's, another entity's; why you should consider letting your readers create your commercials, when to use special artist-designed bottles, do sweepstakes tied to special events and how to honor heroic actions.\u003c\/p\u003e\u003cp\u003eYou'll learn what special actions a marketer can take when launching a brand or a company or opening a facility. You'll discover the global company that used a comic book to tell the story of its heritage, and you'll meet marketers who have commissioned original artwork or revived decades-old labels.\u003c\/p\u003e\u003cp\u003eYou'll learn how others create a special product when partnering with a sports team, celebrate the holidays with special packaging and calendars and even how to put a \"sweater\" on a building.\u003c\/p\u003e","brand":"Joel Whitaker","offers":[{"title":"Default Title","offer_id":47075974512880,"sku":"2940152543001","price":4.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152543001_p0.jpg?v=1764025909","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152543001","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}