{"product_id":"2940152557688","title":"The Small Business Blogging Handbook","description":"\u003cp\u003eA blog is a great marketing tool for any small business: it can boost web traffic, increase customer loyalty, and make other marketing activities easier and more effective. This short book takes you step by step through starting a blog for your business. It includes exercises, worksheets and resources to help you create a blogging strategy to support your business goals, choose the right platform and medium, plan your content so you never run out of ideas, and design a blogging routine that works for you.\u003c\/p\u003e","brand":"Emily O'Byrne","offers":[{"title":"Default Title","offer_id":47166244454640,"sku":"2940152557688","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940152557688_p0.jpg?v=1764023689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940152557688","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}