{"product_id":"2940153074498","title":"Hyundai Way: Hyundai Speed","description":"\u003cp\u003eIn the wake of the recent accomplishments of the Hyundai Motor Group and respectively the Hyundai Motor and Kia Motors brands a question is often raised, “What makes Hyundai so successful?”\u003c\/p\u003e\u003cp\u003eI tackle this question from a cultural perspective, leaving aspects of such as sustainable production networks, ever changing consumer appeal and brand image staying power for my colleagues in the industry. My objective for Hyundai Way: Hyundai Speed is simply to share insights into the Hyundai Motor Group—a unique inside view of a unique corporate culture.\u003c\/p\u003e\u003cp\u003eIn addition to the growing number of Hyundai and Kia Motors enthusiasts wishing to learn more about the carmaker, I see several target audiences for the book. First for the global teams working for the Hyundai Motor Group and its affiliates, Hyundai Way: Hyundai Speed will build upon their current experiences, while providing new understandings.\u003c\/p\u003e\u003cp\u003eA second audience is for firms and vendors providing services or products to the Hyundai Motor Group. This book will be beneficial in strengthening and maintaining the relationship.\u003c\/p\u003e\u003cp\u003eA third readership is for companies with significant Korea-based business. Although specifically the book offers insights into the Hyundai Motor, the broader content and insights can apply to many Korean firms in sectors outside automotive.\u003c\/p\u003e\u003cp\u003eAbout the author\u003cbr\u003eWith over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business, strategy, branding and market entry--from automotive, golf, retail, and QSR\/ food sectors to New Urbanism and Green technology.\u003c\/p\u003e\u003cp\u003eBuilding on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.\u003c\/p\u003e\u003cp\u003eSoutherton also extensively writes and provides commentary to the media on modern Korean business culture and its impact on global organizations. This is the author’s thirteenth publication.\u003c\/p\u003e","brand":"Don Southerton","offers":[{"title":"Default Title","offer_id":47070278418672,"sku":"2940153074498","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940153074498_p0.jpg?v=1764049648","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940153074498","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}