{"product_id":"2940153737003","title":"Converting Conversations to Customers: The Essential Guide to Social Media Sales Success","description":"\u003cp\u003eIf you are a small business who likes to think big and you are serious about growing your business, then this book is written for you.\u003cbr\u003eConverting Conversations to Customers: The Essential Guide to Social Media Sales Success gives you practical tips for how to use Social Media, especially LinkedIn and Twitter, to find customers and increase sales. It includes the five key elements you need for successful social selling:\u003cbr\u003eHow to ATTRACT customers by personal branding and content\u003cbr\u003eHow to DISCOVER customers through listening and search\u003cbr\u003eHow to NURTURE relationships until people are ready to buy from you\u003cbr\u003eHow to CONVERT online conversations to sales\u003cbr\u003eHow to MEASURE the results of your activities.\u003cbr\u003eYou will also learn:\u003cbr\u003e•How to use Social Media as part of your business strategy\u003cbr\u003e•How to optimise your LinkedIn and Twitter profiles\u003cbr\u003e•How to find the right customers using LinkedIn and Twitter\u003cbr\u003e•How to listen for opportunities on Social Media\u003cbr\u003e•How to engage online with potential and existing customers\u003cbr\u003e•How to increase sales without cold calling or being salesy\u003cbr\u003e•How to measure the results that matter\u003cbr\u003e•And much more\u003cbr\u003eThis book will show how social selling can help business increase sales in a personal way.\u003cbr\u003eIf you don't have a big budget or a sales department, you'll find the practical tips very useful and easy to implement.\u003cbr\u003eContributions to this book include Stuart L. Morris, Dee Blick, Peter Springett, Alan Donegan, Mike Turner, Jon Ferrara, Kevin Thomas Tully, Theresa Delgado, Ben Chai, Andrea Vahl, Gerry Moran, Andy Foote and Angela Otterson.\u003c\/p\u003e","brand":"Nicky Kriel","offers":[{"title":"Default Title","offer_id":47168993886448,"sku":"2940153737003","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940153737003_p0.jpg?v=1764055031","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940153737003","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}