{"product_id":"2940153813806","title":"Invisible Influence Summary","description":"\u003cp\u003eInvisible Influence: The Hidden Forces that Shape Behavior | Summary\u003c\/p\u003e\u003cp\u003eBook Preview:\u003cbr\u003eInvisible Influence by Jonah Berger helps the readers understand the psychology that motivates the decisions about branding and identity. The decisions made by an individual on a daily basis are dictated by subconscious factors so one is hardly aware of its effects. An individual can detect the influence by a suggestion from other people and not be able to recognize the level of impact the same factors had in their decision.\u003cbr\u003eFamiliarity largely affects choices. People are biased on the things they often see even if they do not recall seeing them. They are likely to follow a group’s decision on a preferred product or brand, which leads to increase in popularity of already popular brands. Individuals can, however, shy from going against a group of people that made a wrong choice.\u003c\/p\u003e\u003cp\u003eThis is a summary and analysis of the book and NOT the original book\u003c\/p\u003e\u003cp\u003eThis Book Contains:\u003cbr\u003e• Summary Of The Entire Book\u003cbr\u003e• Chapter By Chapter Breakdown\u003cbr\u003e• Analysis Of The Reading Experience\u003c\/p\u003e","brand":"Summary Station","offers":[{"title":"Default Title","offer_id":47082333307120,"sku":"2940153813806","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940153813806_p0.jpg?v=1764057493","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940153813806","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}