{"product_id":"2940153897080","title":"Go Naked: The Credible Expert: How to Stand Out In Medical Sales, Create More Opportunities, And Grow Your Business","description":"\u003cp\u003eThe selling environment and role of the sales professional have changed.\u003c\/p\u003e\u003cp\u003eForever.\u003c\/p\u003e\u003cp\u003eGone are the days when the organisation, the product, or the solutions provided the greatest opportunity for differentiation. Today is no longer about features and benefits, need-satisfaction, or solution selling; it’s about the role that the sales professional plays as the single biggest point of differentiation.\u003c\/p\u003e\u003cp\u003eThe Credible Expert provides you, the sales professional, with the second installment of the GO NAKED series, this time with an even more thought-provoking and practical perspective on how to stand out, create more opportunities, and grow your business.\u003c\/p\u003e\u003cp\u003eIt breaks down the steps required for securing opportunities and making sales so that – irrespective of your experience – you will be able to select the right customers, deliver compelling messages, learn how to create personal value and significance, and develop thought-provoking and change-enabling discussions. Everything is geared towards one thing: making you the most successful salesperson possible.\u003c\/p\u003e\u003cp\u003eBased on the inherent belief that it’s the salesperson that makes the biggest difference in delivering successful outcomes, this book will provide you with a step-by-step guide to becoming the Credible Expert in your market. By following its methodology, you will stand out, create more opportunities, and deliver business success.\u003c\/p\u003e","brand":"Bennion Kearny","offers":[{"title":"Default Title","offer_id":47179828756720,"sku":"2940153897080","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940153897080_p0.jpg?v=1764058924","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940153897080","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}