{"product_id":"2940153932477","title":"Marketing Fundamentals: Roadmap For How To Develop, Implement, And Measure A Successful Marketing Plan","description":"\u003cp\u003eWhether you're rebuilding your marketing program from the ground up or leading the first campaign of your career, this course will help you lay the foundation for a successful marketing endeavor. . Learn the marketing's role in an organization; provides frameworks for analyzing a business, its customers, and its competitors; and shows how to develop a successful marketing strategy and use that strategy to inform everything from pricing to promotion.\u003c\/p\u003e\u003cp\u003eYou'll also learn to address tactical challenges and present the plan to get buy-in throughout an organization, from the C-suite to the sales team, as well as use the marketing plan to guide outside agencies and vendors. Finally, you'll learn how to launch the campaign and measure its performance.\u003c\/p\u003e","brand":"Mark Nelson","offers":[{"title":"Default Title","offer_id":47114012754160,"sku":"2940153932477","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940153932477_p0.jpg?v=1764059997","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940153932477","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}