{"product_id":"2940154066171","title":"Public Opinion","description":"\u003cp\u003ePublic opinion is the aggregate of the views men hold regarding matters that affect or interest the State.\u003c\/p\u003e\u003cp\u003eSome scholars perceive public opinion as unanimity, but it does not actually mean unanimity because it is often always difficult to have unanimity on fundamental issues.\u003c\/p\u003e\u003cp\u003e‘In order that an opinion may be popular, a majority is not enough and unanimity is not required, but the opinion must be such that while the minority may not share it, they feel bound by conviction, not by fear, to accept it; and if democracy is complete, the submission of the minority must be given ungrudgingly.’\u003c\/p\u003e\u003cp\u003eIt is in this lucid manner that this book will teach you public opinion.\u003c\/p\u003e\u003cp\u003eIt clearly explains the features of public opinion in modern States.\u003c\/p\u003e\u003cp\u003eIt analyzes the functions of public opinion in modern States.\u003c\/p\u003e\u003cp\u003eIt appraises the factors that lead to the formation of an opinion. They include ideology, political party, mass media, pressure group, values, and ministry of information.\u003c\/p\u003e\u003cp\u003eIt evaluates how public opinion can be measured through the newspapers, magazines, radios, televisions, opinion polls, elections, referendums and plebiscites.\u003c\/p\u003e\u003cp\u003eIt lays emphasis on the media of expressing an opinion like the mass media and social media. It throws light on the merits and demerits of these media.\u003c\/p\u003e\u003cp\u003eAnd it explores the factors that are considered by an opinion leader when he chooses the media of expressing his opinion.\u003c\/p\u003e","brand":"Anthony Anamgba","offers":[{"title":"Default Title","offer_id":47177589391600,"sku":"2940154066171","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154066171_p0.jpg?v=1764067465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154066171","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}