{"product_id":"2940154084588","title":"Martin Hardware: Customer Service in the Real World","description":"\u003cp\u003eWhen a “big box” hardware and home improvement store opened in northern Houston, only three and a half miles from Martin Hardware, local residents shook their heads and forecast the old store’s closure. After all, how could a 67-year-old hardware in an old converted barn compete in pricing and advertising against such a Goliath?\u003c\/p\u003e\u003cp\u003eBut something funny happened on the way to the pity party: Martin Hardware defied the gloomy forecasts. In a short (1,500 word) magazine article, here’s how they did it.\u003c\/p\u003e","brand":"Dingbat Publishing","offers":[{"title":"Default Title","offer_id":47167302664432,"sku":"2940154084588","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154084588_p0.jpg?v=1764064507","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154084588","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}